Executive Creative Director

Nivea

 

Don't get burned

 
 

2018

Digital Campaign

Nivea

 

Pt

Pela primeira vez uma marca de protetor solar teve uma conversa franca de homem para homem. Sem frescura, sem hipocrizia, de um jeito que não dói: pelo humor. A campanha faz observações inteligentes sobre a vida, criando perguntas para mudar comportamento. Por que os homens não usam protetor solar? A gente teve que descobrir para mudar. Demos dicas de “brother” para ninguém passer vergonha no verão. Contra as marcas da preguiça, da frescura, da vergonha: Nivea Sun. A marca da proteção. #nãosequeime

 

En

For the first time a sunscreen brand had a conversation from man to man. No Fussiness, no hypocrisy, hitting the nail on it’s head. In a way that doesn’t hurt: through humor. A campaign that makes clever observations about life and made questions and changed behaviors. Why do men do not use sunscreen? We had to find out in order to change. We gave friendly tips. So no one messes up in the summer. Against the marks of laziness, fussiness, shame: Nivea Sun. The brand of protection #dontgetburned

 
 

 

Videos

 
 
 

 

Posts

Post_Carnaval_nivea.gif
 
 Against the mark of shame, use the brand of protection

Against the mark of shame, use the brand of protection

 
 Against the mark of Laziness, use the brand of protection

Against the mark of Laziness, use the brand of protection

 
 Against the mark of fussiness, use the brand of protection

Against the mark of fussiness, use the brand of protection

 

Agency

LOV

Role

Copywriter / Creative Director

 

 

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